Female CEOs remain a rare commodity.
And it’s time for a drastic change. Certainly, we are seeing more women fill executive leadership roles, but few are handed the baton when it comes to feeding the bottom line.
Did you know that only 4.6% of the Global 500 CEOs are women? In the US, this number has hit a record high, with 8.3% of Fortune 500 CEOs listed as female leaders! It is clear that we still have a long way to go. With the pandemic severely denting the gender C-Suite discussion, it feels a little like, ‘one step forward, and twenty reforms back’.
If you haven’t guessed it already, I am a passionate thought-leader and ‘fempreneur’ when it comes to healthily disruption of stagnant thinking. I am a progressive CEO, who is inspired to support women like me. Women, who have raised a family, juggled a household, commanded a boardroom, and increased profitability for companies that count.
This is where I step in.
Behind my purpose is to ensure that any woman can land a 7-figure salary. You see, business needs women. Not just to lessen the gender parity on the current record, which remains fiercely unbalanced, but because we make profits.
Fine-tune your product market fit: Put your product into practice as a front winner.
Create a sales blueprint that works every time: Create a sales process and cycle, identify your sustainability, and identify the methods in creating a media profile, by fine-tuning your product or service to be 7-figure ready.
Drive traffic directly to your service or product: Ensure you are front and centre on your social platforms and understand the importance of creating frequent and engaging content via your website and alternative products.
Create a sense of urgency and demand in sales: It can be easy to become the manic hamster on the wheel reacting to your success rather than sustaining and enjoying it. I want to demonstrate how to work with urgency the blissful way.
Quick wins leading to joy and satisfaction: Discover the importance of customer happiness, the dire consequences of poor customer service and how to implement the software tools to track your progress, the efficient way.
Build brand value: Dominate your market, it's so important to build brand value, by calculating your brand value daily, understanding what makes your brand standout. I will provide industry advice on how to build your brand value from 5 successful brand managers in my global network.
Build effective and efficient systems and processes: Be prepared to back your brand as you launch over the precipice to success. Are you running ineffective business systems or are you nailing the benefits of an effective business model that works? Be a niche, standout, influencer and change the future of your business.
Dominate the ‘know, like and trust principle: Be the trustworthy source for those who will hire you and buy your products and services.
We need to be passionate, persuasive and persistent. Otherwise, it would be all too easy to throw in the towel and that’s not the type of leaders we are, right?
Our emotional intelligence is not emotional, and we need it more than ever. Women have the ability to champion collective leadership, think innovatively and still roll-out a decent profit. Women can juggle, mentor and teach. In leadership, we need to inspire and not just venture onto a one-woman journey to the bank.
Never has there been a more important time to uncover and discover a back-burner business.