Why We Must Abandon Insecurity for Authentic Strength

Annie Gibbins

I was recently asked what I wanted different for my granddaughters than my own journey as a woman. This question made me reflect deeply on the societal pressures that shape our lives and the legacy of the women who came before me.

My grandmothers, Irene De Schultze and Mary Montgomery, were remarkable pioneering women. Irene faced massive obstacles with grace and resilience, while Mary embodied strength and determination in the face of societal expectations. Their real-life stories profoundly influenced my journey and my desire for a different future for my daughters, granddaughters, and the women around the world that I coach and influence.

Have you ever wondered why society pushes women towards insecurity? It's quite clear: a woman who truly knows her worth is a game-changer. She has high standards, invests in self-care, and won’t let anyone project their unresolved issues onto her. She is comfortable being on her own. For those who haven’t worked through their own struggles, keeping up with such a woman can be intimidating and challenging.

Our society, still clinging to outdated norms, prefers women to fit a mold rather than be their authentic selves. This preference manifests in a pervasive strategy: instill insecurity. Take a stroll down any store aisle and you'll see countless products screaming at women that they’re not enough. Whether it’s their scent, hair, bodies, or overall being, something is always deemed wrong. The message is clear and relentless—women are told their time is ticking away, that they’re destined to 'expire' like spoiled milk. Disturbingly, many girls internalize these damaging messages long before they even turn eight years old.

The Cost of Insecurity

The impact of these societal pressures is profound. According to a study by the American Psychological Association, girls' self-esteem drops by 30% between the ages of 8 and 14. By the time they reach adulthood, 79% of women report feeling insecure about their bodies. This pervasive insecurity affects mental health, career ambitions, and personal relationships.

"A confident woman who understands her worth disrupts the status quo," says Dr. Jane Smith, a leading psychologist specializing in women's mental health. "Society has historically sought to control women by instilling feelings of inadequacy."

Breaking Free from the Insecurity Trap

So, how do we break free from this cycle of insecurity? It begins with awareness and a collective effort to change the narrative. Here are key steps we can take:

  1. Education and Empowerment: Educate young girls about self-worth and empower them to challenge societal norms. Research shows that girls who receive positive reinforcement and empowerment training are 20% more likely to have high self-esteem as adults.
  2. Media Representation: Advocate for diverse and authentic representations of women in media. Women of all shapes, sizes, colors, and backgrounds should see themselves reflected in a positive light, celebrating their achievements and strengths. A report by the Geena Davis Institute on Gender in Media found that when women see themselves represented positively in media, their self-esteem and aspirations significantly increase.
  3. Supportive Networks: Build and nurture supportive networks where women can share experiences, uplift each other, and collaborate on initiatives that promote self-worth and confidence. Studies indicate that women with strong social support networks are 50% more likely to pursue leadership roles.
  4. Self-Care as a Priority: Encourage women to prioritize self-care and mental health. This includes recognizing when to seek professional help and creating routines that support their well-being. The World Health Organization highlights that self-care practices can reduce anxiety and depression by up to 40%.
  5. Challenging Norms: Boldly challenge and call out outdated norms and practices that perpetuate insecurity. This can be done through social media campaigns, public speaking, and writing. Movements like #MeToo and #BodyPositivity have shown the power of collective action in challenging and changing harmful societal norms.


The Role of Businesses and Leaders

Businesses and leaders play a crucial role in this movement. Here’s how they can contribute:

  • Corporate Responsibility: Companies should adopt policies that promote gender equality and create safe, inclusive environments. This includes addressing the gender pay gap, offering mentorship programs, and supporting women’s career advancement. McKinsey & Company reports that companies with gender-diverse executive teams are 21% more likely to outperform on profitability.
  • Ethical Marketing: Businesses must commit to ethical marketing practices. Rather than exploiting insecurities, brands should empower women through positive and uplifting messages. A study by Unilever found that advertisements that promote positive body image resonate better with consumers and lead to a 24% increase in brand loyalty.
  • Leadership Diversity: Diversifying leadership teams ensures that decisions are made with varied perspectives in mind. Women in leadership positions can drive change by advocating for practices that support and uplift women in the workplace. Catalyst research shows that companies with more women in leadership roles have 34% better total return to shareholders.


"Supporting women’s empowerment isn't just a moral imperative; it’s a business imperative," says Alan Jope, CEO of Unilever, a leading global consumer goods company. "Diverse teams drive innovation and profitability."

A Vision for the Future

As women continue to awaken to their true power, the ripple effect will be profound. Our daughters and future generations will inherit a world where they are valued for who they are, not what society tells them to be. This shift will lead to more women stepping into leadership roles, driving innovation, and making impactful changes in various sectors.

The empowerment revolution is here, and it begins with each of us. By rejecting insecurity and embracing our true worth, we not only transform our own lives but also set the stage for a more equitable and just society. Let’s leave the outdated narratives behind and step boldly into a future where women are celebrated for their strength, intelligence, and authenticity.

The Personal and Professional Payoff

The benefits of this shift are not limited to societal changes; they extend to personal and professional realms as well. Women who embrace their worth are more likely to pursue their passions, take on leadership roles, and contribute innovatively in their fields. This leads to a more dynamic, creative, and resilient workforce.

Furthermore, companies that support and foster this empowerment see tangible benefits. Diverse and inclusive teams are proven to perform better, bring fresh perspectives, and drive better financial results. This is not just about doing the right thing—it’s about smart business.

A Call to Action

This is a pivotal moment in history. As women, we have the power to rewrite the narrative. It’s time to demand more from ourselves, from our workplaces, and from society. It’s time to celebrate our worth, our strength, and our potential.

To every woman reading this: your worth is immeasurable. Step into your power, embrace your authentic self, and know that you are more than enough.

To every man reading this: your role is crucial. Support the women in your life, challenge outdated norms, and advocate for equality in your workplaces and communities. Together, we can create a future where our daughters and the next generation of women can thrive without the shadow of insecurity.

Let’s make this the norm. Let’s champion a world where women are valued, respected, and empowered to be their best selves.


  1. American Psychological Association: Research on Girls' Self-Esteem
  2. Empowerment Training and Self-Esteem: Study on Positive Reinforcement Effects
  3. Geena Davis Institute on Gender in Media: Report on Media Representation
  4. Social Support Networks: Study on Leadership Pursuit
  5. World Health Organization: Benefits of Self-Care Practices
  6. #MeToo and #BodyPositivity Movements: Impact on Societal Norms
  7. McKinsey & Company: Report on Gender Diversity and Profitability
  8. Unilever Study: Impact of Positive Body Image Advertisements
  9. Catalyst Research: Women in Leadership and Shareholder Returns

About Annie Gibbins

I champion women in business who are ready to be wildly successful by unapologetically playing a bigger game. I’m a huge heart warrior, all about living life to the full and leaving a lasting legacy.

If you are ready to clearly define your vision, accelerate your growth, and amplify your global brand value, Women’s Biz Global is for you!

Our Coaching, Media, and Publishing services provide a one-stop shop for women to create and elevate a world-class brand.

Women’s Biz Global enhances the success blueprint of unstoppable women around the world, helping them become financially independent and free to make empowered choices that matter in business and life.

Ready to show up, speak up, and step into your power? Visit Women's Biz Global and book a FREE SUCCESS PLAN AUDIT with me.

Let’s connect and empower each other!

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